ACCELERATE YOUR IMPACT

STEER YOUR BRAND

At International Car Week, our partnerships are tailored to align with your specific goals and objectives, ensuring maximum impact and value for your brand. Each partnership includes access to premium pavilions, dedicated lawn space for vehicle displays, event magazine advertising, website promotion, tickets, and other customizable options based on your partnership level.

We offer a range of partnership tiers to suit your needs, including:

  • Exclusive Partnerships

  • Title Partnerships

  • Associate Partnerships

  • Supporting Partnerships

  • Vendor Opportunities

Join us to create a bespoke partnership experience that positions your brand at the center of this prestigious event, connecting you with a discerning audience and amplifying your presence in the luxury automotive and lifestyle market.

50

Automotive Sponsors & Vendors

6,000

Car Enthusiasts

1,500

Exotic, Hyper & Collector Cars

International Car Week is a premier event that draws tens of thousands of affluent and influential individuals to the stunning Monterey Peninsula each August. It’s a celebration of automotive excellence, where luxury, innovation, and heritage come together to honor the past, present, and future of the automotive world.

For Sponsors and Vendors, this is a rare opportunity to connect with a highly targeted, engaged audience that values exclusivity and quality. Aligning your brand with International Car Week means gaining visibility among decision-makers and trendsetters who influence global markets. It’s your chance to showcase your brand in front of individuals who actively seek premium products and experiences.

By participating, you position your brand at the forefront of luxury and innovation, becoming part of an event that celebrates excellence on a global stage. With opportunities for exclusive networking, immersive brand experiences, and unparalleled exposure, International Car Week offers an unmatched platform to elevate your brand to new heights.

Pole Position: Unmatched Partnership Opportunities

  • ICW Annual Sponsor — $75,000 Our most coveted package

    This premier sponsorship offers exclusive naming rights as "International Car Week presented by [Your Brand]." Designed to maximize visibility, this ultimate partnership elevates your brand before, during, and after Monterey Car Week, with exposure across all ICW platforms for 10 months.

    Key Benefits:

    • Exclusive Naming Rights: Prominent branding on all signage, correspondence, and marketing.

    • Unmatched Exposure: 6 pages + back cover in Concorso Italiano Event Magazine.

    • VIP Access: 50 VIP tickets (4 days) + VIP parking.

    • Prime Presence: Standalone event space or pavilion in a premium location.

    • Exclusive Recognition: Trophy named after your brand, stage time, and branding opportunities.

  • Exclusive Naming Rights: "Britannia Car presented by [Your Brand]"

  • Exclusive Naming Rights: "Future Drive Tech presented by [Your Brand]"

  • Exclusive Naming Rights: "Concorso Italiano presented by [Your Brand]"

GEAR UP YOUR PARTNERSHIP

  • Gain top-tier visibility as ICW’s Title Partner, with your brand showcased throughout the event and beyond.

    • Prominent branding across signage, marketing, and social media campaigns.

    • Event Magazine: 3 pages + inside back cover in Concorso Italiano.

    • VIP Access: 30 VIP tickets (4 days) + VIP parking.

    • Prime Presence: Lawn space for your pavilion or custom-sized canopy provided by ICW.

    • Exclusive Recognition: Stage time and branding opportunities to promote your brand.

  • Align your brand as an Associate Partner, ensuring high visibility across all ICW platforms.

    • Featured branding on signage, event materials, and digital platforms.

    • Event Magazine: 2 pages in Concorso Italiano.

    • VIP Access: 20 VIP tickets (4 days) + VIP parking.

    • Prime Presence: 20x40 canopy with furnishings in a premium location.

    • Stage Branding: Opportunity to promote your brand during the event.

    • Showcase your brand with a Supporting Sponsorship package tailored for impactful exposure.

      • Branding on event signage and materials.

      • Event Magazine: 1 page in Concorso Italiano.

      • VIP Access: 10 VIP tickets (4 days) + VIP parking.

      • Prime Presence: 15x15 canopy with furnishings in a premium location.

      • Stage Branding: Time to highlight your brand during the event.

    • Establish your presence with a Vendor space in ICW’s bustling Vendor Row.

      • Event Space: 10x10 canopy (expandable to 10x40).

      • Admission: 2 tickets (4 days) + VIP parking.

      • Event Magazine: Business listing included.

FUEL YOUR IMPACT WITH PRECISION

  • Purchase the following spaces:

    • Full Page

    • Half Page

    • Quarter Page

    • Back Cover

    • Inside Front Cover Spread

    • Inside Back Cover Spread

    • Inside 2-Page Spread

    • Inside 3-Panel Fold

    • Inside 2-Panel Fold

  • Exclusive access to marque exhibit vehicle owners: morning coffee & pastries, afternoon water and snacks. You provide souvenirs, collateral and signage.

  • Feature your company’s logo on the following:

    • Lanyards

    • Volunteer Shirts

    • Trophy Hosting

    • Specialty Award Presentation

    • Display Vehicle Dash Cards

    • Gift Bags

  • ICW will work to provide your staff accommodations for 4-days. Accommodations packages are limited. Coming soon

Let’s work together

Fill out some info and we will be in touch shortly. We can't wait to hear from you!